EOC Week 4 - Super Bowl Ad

I chose this Taco Bell ad from Superbowl XLI in 2007 as a stand out commercial that, in my opinion, did a great job of reaching the consumer. The funny thing about me choosing this ad is that I hate Taco Bell. I mean there is no chance that I would ever eat anything from there, even if you paid me. This to me is one of the reasons why I was intrigued by this commercial. Even though i hate the product, it managed to stick with me and even though it is 3 years old. I believe the reason is because the ad catches you off guard, first by having talking lions which appear very real, and secondly by having them saying something funny that people can realate to. By being easily quotable, it allows people to talk about it with their friends and coworkers, almost like they are telling a joke themselves. This means the commercial is being effective even when its not on. Also, when this ad came out, there was a big change happening with many of the taco based fast food chains, where the chains were starting to add more products with "carne asada", or in general, were attempting to improve the overall quality or perceived quality of their products.