EOC Week 4 - Mad Men

After watching an episode of the show Mad Men, I found myself intrigued by the fact that even though the show focuses on the male employees of a particular advertising agency, the only true marketing concept introduced during this particular episode was brought up by a potential client they were meeting with. Now im not saying that the ad men didnt conduct some market research, and they definately discussed possible target groups for products, but the only true mention of targeting a new market to increase profit was introduced by the women looking to reestablish her customer base for her department store.