Mission Statement

The CC Design Group, is focused on creating products that compliment the lifestyle of the modern man. Our goal is to create a line of products that will help men to feel like a million bucks without the need for the big bank account. Our product line has been tailored to include men of various lifestyles. We are not trying to change who our clients are, but change how our clients feel. We strive to give men the type of competitive advantage that will help them to land that new job without having to conform and lose their identity. While most other brands are trying to show you how to be some other kind of man, and how their products will make you like that, we are focused on products that will show you how to improve your self-worth and to be proud of who you are. We feel that nothing is more important than comfort, and that nothing is more comfortable than being yourself. That is why we offer a variety of each product we offer. We know that every product is not for every person and want our customers to feel comfortable with each and every purchase they make. Its also very important to us that our clients can purchase our products without having to go somewhere they may feel uncomfortable or someplace they wouldn’t regularly visit.

Our first product, “Rhythm”, is a men’s fragrance that captures the essence of life. The one thing that ties all of us together is the beating of our hearts. Rhythm will be a smooth yet bold fragrance that feels comfortable on, yet maintains and identity that will make you memorable. While many other fragrances are easily mistaken for each other, we want the Rhythm man to be distinguished without having to change anything about his lifestyle.

EOC Week 6 - Favorite Soup / New Campbell's Soup

I’ve been a soup lover for as long as I can remember. To be honest my preference for which soup I would eat has changed many times probably because I eat so much soup that I wear out my appreciation for a particular soup. At the moment I would have to say that my favorite soup is “Italian Wedding Soup”. I eat this a lot when I go out and now Progresso has started making this in a can so I tend to stock up when I go shopping. The main reason why I tend to like a particular soup is usually based on whether it is thick (I love a really thick bowl of soup) and whether or not it has some sort of pasta in it (although I do really like soups with rice in it).

If I was going to come up with a new soup for Campbell’s to sell I would have to first look at what are the current trends in food. One possibility that comes to mind is an ethnic type of soup. I feel that over the last few years the market for Hispanic based products has really increased in size . Maybe something like Albondigas soup would go over well right now. I’ve seen it at many restaurants and buffets lately and I can’t recall ever seeing it at any supermarkets. I also know that I’ve learned recently that many more people know what that is than I had previously thought.

EOC Week 4 - Mad Men

After watching an episode of the show Mad Men, I found myself intrigued by the fact that even though the show focuses on the male employees of a particular advertising agency, the only true marketing concept introduced during this particular episode was brought up by a potential client they were meeting with. Now im not saying that the ad men didnt conduct some market research, and they definately discussed possible target groups for products, but the only true mention of targeting a new market to increase profit was introduced by the women looking to reestablish her customer base for her department store.

EOC Week 4 - Super Bowl Ad

I chose this Taco Bell ad from Superbowl XLI in 2007 as a stand out commercial that, in my opinion, did a great job of reaching the consumer. The funny thing about me choosing this ad is that I hate Taco Bell. I mean there is no chance that I would ever eat anything from there, even if you paid me. This to me is one of the reasons why I was intrigued by this commercial. Even though i hate the product, it managed to stick with me and even though it is 3 years old. I believe the reason is because the ad catches you off guard, first by having talking lions which appear very real, and secondly by having them saying something funny that people can realate to. By being easily quotable, it allows people to talk about it with their friends and coworkers, almost like they are telling a joke themselves. This means the commercial is being effective even when its not on. Also, when this ad came out, there was a big change happening with many of the taco based fast food chains, where the chains were starting to add more products with "carne asada", or in general, were attempting to improve the overall quality or perceived quality of their products.

EOC Week 3 - Great Customer Service