SWOT

Our greatest strength will be that we are a brand new product with a great image. As this can often be a disadvantage we believe with this type of product, using the right type of initial ad campaign can make a huge impact. When it comes to people buying fragrances, we believe that new is often better. We see many inferior products be highly successful with the right ad campaigns and plan on spending a great amount of our initial investment into this area of promotion.
Our greatest challenge will definitely be standing out in such a saturated market. There are an enormous amount of brands when it comes to fragrance and we will have to ensure our product will stand out from the rest. This is again why we plan to spend the majority of our initial investment into advertising.
As for opportunities, we hope to combine effective pricing and sponsorship to gain recognition quickly in the industry. We feel we can offer a superior product without the attached cost. We also want to sponsor events that society feels are important to show we are the type of company that will lead the way in taking social responsibility.
The biggest threat towards our success would be ineffective use of advertising causing us to not be able to recover enough of our initial investment. This would make it hard for us to continue our campaign for the following year with full momentum.

Objective

Our main objective for 2010 is to recover our initial investments. We know what it takes to launch a new product and plan on doing everything we can, physically and financially, to make Rhythm a standout product for 2010. Our secondary objective is to gain at least a 10 percent share of the market. We plan on making our product stand out from the rest.

EOC Week 10 - Intersting Facts About Volkswagen

The idea for the Beetle came from Adolph Hitler while he was in prison. It was his solution to Germany’s unemployment problems. He decided that the government should build special roads called autobahns and mass produce a car for the people or the Volkswagen. He set limits on the car that would have to be met. It would have to go 62 mph, get 42 miles to the gallon, have an air cooled engine, be able to carry 2 adults and 3 children, and cost no more than £86. He gave Ferdinand Porsche the task of designing the car within 10 months. Porsche came up with the car and originally called it the Type 60. Hitler then renamed it the Beetle. Supposedly it was because Hitler said you have to look to nature to find out what is streamlining.
In the 50s car buyers became more demanding so VW decided to come out with a new car they classified as an “image” car. They felt that the two models they had at the time, the Beetle and the Bus, were so called “ugly” cars. They ended up getting a design from Chrysler that never got produced and combined it with the Beetle floorplan and the Karmann Ghia was born

EOC Week 9 - McDonalds $10 Burger

EOC Week 8 - My USP Compared To 3 Others

Rhythm is for the man that knows who he is and is proud to be himself. He is one with the world and follows his heart....the Rhythm of his heart.

Here I have listed three fragrances that I found actually target a similar type of man that mine will.


Davidoff – Cool Water

http://www.zinodavidoff.com/fragrances/main.php?lang=en%23/coolwater/coolwater/fragrance/

Davidoff invites men to embrace the power of the ocean for an intense experience of living. Embrace the power of cool.

Designed for the modern man. Fresh, masculine and independent.

Hugo Boss – HUGO Man

http://www.hugo.com/male

HUGO Man fragrance is for men who want to live their life on their own terms. They are true originals, believing that rules are made to be challenged and personal potential should be explored to the max.

HUGO – its just a fragrance. The rest is up to you.

Giorgio Armani – Acqua Di Gio

http://www.giorgioarmanibeauty-usa.com/_us/_en/men/fragrances/acqua-di-gio.aspx

This aquatic, aromatic fragrance opens with a splash of fresh, calabrian bergamot, neroli and green tangerine. Light, aquatic nuances mix with jasmine petal, crisp rock rose, rosemary, fruity persimmon and warm Indonesian patchouli to create a masculine scent that is both fresh and sensual.

Mission Statement

The CC Design Group, is focused on creating products that compliment the lifestyle of the modern man. Our goal is to create a line of products that will help men to feel like a million bucks without the need for the big bank account. Our product line has been tailored to include men of various lifestyles. We are not trying to change who our clients are, but change how our clients feel. We strive to give men the type of competitive advantage that will help them to land that new job without having to conform and lose their identity. While most other brands are trying to show you how to be some other kind of man, and how their products will make you like that, we are focused on products that will show you how to improve your self-worth and to be proud of who you are. We feel that nothing is more important than comfort, and that nothing is more comfortable than being yourself. That is why we offer a variety of each product we offer. We know that every product is not for every person and want our customers to feel comfortable with each and every purchase they make. Its also very important to us that our clients can purchase our products without having to go somewhere they may feel uncomfortable or someplace they wouldn’t regularly visit.

Our first product, “Rhythm”, is a men’s fragrance that captures the essence of life. The one thing that ties all of us together is the beating of our hearts. Rhythm will be a smooth yet bold fragrance that feels comfortable on, yet maintains and identity that will make you memorable. While many other fragrances are easily mistaken for each other, we want the Rhythm man to be distinguished without having to change anything about his lifestyle.

EOC Week 6 - Favorite Soup / New Campbell's Soup

I’ve been a soup lover for as long as I can remember. To be honest my preference for which soup I would eat has changed many times probably because I eat so much soup that I wear out my appreciation for a particular soup. At the moment I would have to say that my favorite soup is “Italian Wedding Soup”. I eat this a lot when I go out and now Progresso has started making this in a can so I tend to stock up when I go shopping. The main reason why I tend to like a particular soup is usually based on whether it is thick (I love a really thick bowl of soup) and whether or not it has some sort of pasta in it (although I do really like soups with rice in it).

If I was going to come up with a new soup for Campbell’s to sell I would have to first look at what are the current trends in food. One possibility that comes to mind is an ethnic type of soup. I feel that over the last few years the market for Hispanic based products has really increased in size . Maybe something like Albondigas soup would go over well right now. I’ve seen it at many restaurants and buffets lately and I can’t recall ever seeing it at any supermarkets. I also know that I’ve learned recently that many more people know what that is than I had previously thought.

EOC Week 4 - Mad Men

After watching an episode of the show Mad Men, I found myself intrigued by the fact that even though the show focuses on the male employees of a particular advertising agency, the only true marketing concept introduced during this particular episode was brought up by a potential client they were meeting with. Now im not saying that the ad men didnt conduct some market research, and they definately discussed possible target groups for products, but the only true mention of targeting a new market to increase profit was introduced by the women looking to reestablish her customer base for her department store.

EOC Week 4 - Super Bowl Ad

I chose this Taco Bell ad from Superbowl XLI in 2007 as a stand out commercial that, in my opinion, did a great job of reaching the consumer. The funny thing about me choosing this ad is that I hate Taco Bell. I mean there is no chance that I would ever eat anything from there, even if you paid me. This to me is one of the reasons why I was intrigued by this commercial. Even though i hate the product, it managed to stick with me and even though it is 3 years old. I believe the reason is because the ad catches you off guard, first by having talking lions which appear very real, and secondly by having them saying something funny that people can realate to. By being easily quotable, it allows people to talk about it with their friends and coworkers, almost like they are telling a joke themselves. This means the commercial is being effective even when its not on. Also, when this ad came out, there was a big change happening with many of the taco based fast food chains, where the chains were starting to add more products with "carne asada", or in general, were attempting to improve the overall quality or perceived quality of their products.

EOC Week 3 - Great Customer Service

EOC Week 2 – My Demographic

I am a member of “Generation X” although I was born on the last year of that generation. For this reason, I find that I can relate to a lot of the attributes associated with people from “Generation Y” as well. Starting with my own generation, I would definitely agree with the idea that we were the first generation that was bombarded with new media and technology. I remember having an Atari computer when it was unusual for people to have computers. I remember my older brother spending an obscene amount of money to use the internet back then, and you would pay like a long distance call per minute. I remember when laser tag 1st was invented and was the most amazing idea at the time. Then again VCRs were new when I was a child. I also can agree with the notion that people from my generation are at a point in life where we tend to spend less money than we had through our twenties. We have hit the age where we have started to eliminate a lot of frivolous spending and are more inclined to purchase necessities. I also do feel that I have some things in common with “Generation Y”. For instance I definitely grew up with the internet and 24 hour cable programming, and feel I have so called “street smarts”. I also grew up in a very ethnically diverse surrounding, and I have never felt a prejudice toward any certain group.

EOC Week 2 - My Favorite Fast Food

My favorite fast food restaurant growing up had to be White Castle. 1st off, White Castle burgers are one of a kind. 2ndly, they carried these fish sandwiches that you couldn’t get anywhere else. 3rd, even though the burgers and sandwiches were very small, they were so cheap you could order bags full of them. And the best thing was the fact they were the only fast food spot that stayed open till after midnight back then.

Check out the White Castle website www.whitecastle.com