EOC Week 4 - Mad Men

After watching an episode of the show Mad Men, I found myself intrigued by the fact that even though the show focuses on the male employees of a particular advertising agency, the only true marketing concept introduced during this particular episode was brought up by a potential client they were meeting with. Now im not saying that the ad men didnt conduct some market research, and they definately discussed possible target groups for products, but the only true mention of targeting a new market to increase profit was introduced by the women looking to reestablish her customer base for her department store.

EOC Week 4 - Super Bowl Ad

I chose this Taco Bell ad from Superbowl XLI in 2007 as a stand out commercial that, in my opinion, did a great job of reaching the consumer. The funny thing about me choosing this ad is that I hate Taco Bell. I mean there is no chance that I would ever eat anything from there, even if you paid me. This to me is one of the reasons why I was intrigued by this commercial. Even though i hate the product, it managed to stick with me and even though it is 3 years old. I believe the reason is because the ad catches you off guard, first by having talking lions which appear very real, and secondly by having them saying something funny that people can realate to. By being easily quotable, it allows people to talk about it with their friends and coworkers, almost like they are telling a joke themselves. This means the commercial is being effective even when its not on. Also, when this ad came out, there was a big change happening with many of the taco based fast food chains, where the chains were starting to add more products with "carne asada", or in general, were attempting to improve the overall quality or perceived quality of their products.

EOC Week 3 - Great Customer Service

EOC Week 2 – My Demographic

I am a member of “Generation X” although I was born on the last year of that generation. For this reason, I find that I can relate to a lot of the attributes associated with people from “Generation Y” as well. Starting with my own generation, I would definitely agree with the idea that we were the first generation that was bombarded with new media and technology. I remember having an Atari computer when it was unusual for people to have computers. I remember my older brother spending an obscene amount of money to use the internet back then, and you would pay like a long distance call per minute. I remember when laser tag 1st was invented and was the most amazing idea at the time. Then again VCRs were new when I was a child. I also can agree with the notion that people from my generation are at a point in life where we tend to spend less money than we had through our twenties. We have hit the age where we have started to eliminate a lot of frivolous spending and are more inclined to purchase necessities. I also do feel that I have some things in common with “Generation Y”. For instance I definitely grew up with the internet and 24 hour cable programming, and feel I have so called “street smarts”. I also grew up in a very ethnically diverse surrounding, and I have never felt a prejudice toward any certain group.

EOC Week 2 - My Favorite Fast Food

My favorite fast food restaurant growing up had to be White Castle. 1st off, White Castle burgers are one of a kind. 2ndly, they carried these fish sandwiches that you couldn’t get anywhere else. 3rd, even though the burgers and sandwiches were very small, they were so cheap you could order bags full of them. And the best thing was the fact they were the only fast food spot that stayed open till after midnight back then.

Check out the White Castle website www.whitecastle.com