SWOT

Our greatest strength will be that we are a brand new product with a great image. As this can often be a disadvantage we believe with this type of product, using the right type of initial ad campaign can make a huge impact. When it comes to people buying fragrances, we believe that new is often better. We see many inferior products be highly successful with the right ad campaigns and plan on spending a great amount of our initial investment into this area of promotion.
Our greatest challenge will definitely be standing out in such a saturated market. There are an enormous amount of brands when it comes to fragrance and we will have to ensure our product will stand out from the rest. This is again why we plan to spend the majority of our initial investment into advertising.
As for opportunities, we hope to combine effective pricing and sponsorship to gain recognition quickly in the industry. We feel we can offer a superior product without the attached cost. We also want to sponsor events that society feels are important to show we are the type of company that will lead the way in taking social responsibility.
The biggest threat towards our success would be ineffective use of advertising causing us to not be able to recover enough of our initial investment. This would make it hard for us to continue our campaign for the following year with full momentum.

Objective

Our main objective for 2010 is to recover our initial investments. We know what it takes to launch a new product and plan on doing everything we can, physically and financially, to make Rhythm a standout product for 2010. Our secondary objective is to gain at least a 10 percent share of the market. We plan on making our product stand out from the rest.

Mission Statement

The CC Design Group, is focused on creating products that compliment the lifestyle of the modern man. Our goal is to create a line of products that will help men to feel like a million bucks without the need for the big bank account. Our product line has been tailored to include men of various lifestyles. We are not trying to change who our clients are, but change how our clients feel. We strive to give men the type of competitive advantage that will help them to land that new job without having to conform and lose their identity. While most other brands are trying to show you how to be some other kind of man, and how their products will make you like that, we are focused on products that will show you how to improve your self-worth and to be proud of who you are. We feel that nothing is more important than comfort, and that nothing is more comfortable than being yourself. That is why we offer a variety of each product we offer. We know that every product is not for every person and want our customers to feel comfortable with each and every purchase they make. Its also very important to us that our clients can purchase our products without having to go somewhere they may feel uncomfortable or someplace they wouldn’t regularly visit.

Our first product, “Rhythm”, is a men’s fragrance that captures the essence of life. The one thing that ties all of us together is the beating of our hearts. Rhythm will be a smooth yet bold fragrance that feels comfortable on, yet maintains and identity that will make you memorable. While many other fragrances are easily mistaken for each other, we want the Rhythm man to be distinguished without having to change anything about his lifestyle.