SWOT

Our greatest strength will be that we are a brand new product with a great image. As this can often be a disadvantage we believe with this type of product, using the right type of initial ad campaign can make a huge impact. When it comes to people buying fragrances, we believe that new is often better. We see many inferior products be highly successful with the right ad campaigns and plan on spending a great amount of our initial investment into this area of promotion.
Our greatest challenge will definitely be standing out in such a saturated market. There are an enormous amount of brands when it comes to fragrance and we will have to ensure our product will stand out from the rest. This is again why we plan to spend the majority of our initial investment into advertising.
As for opportunities, we hope to combine effective pricing and sponsorship to gain recognition quickly in the industry. We feel we can offer a superior product without the attached cost. We also want to sponsor events that society feels are important to show we are the type of company that will lead the way in taking social responsibility.
The biggest threat towards our success would be ineffective use of advertising causing us to not be able to recover enough of our initial investment. This would make it hard for us to continue our campaign for the following year with full momentum.

Objective

Our main objective for 2010 is to recover our initial investments. We know what it takes to launch a new product and plan on doing everything we can, physically and financially, to make Rhythm a standout product for 2010. Our secondary objective is to gain at least a 10 percent share of the market. We plan on making our product stand out from the rest.

EOC Week 10 - Intersting Facts About Volkswagen

The idea for the Beetle came from Adolph Hitler while he was in prison. It was his solution to Germany’s unemployment problems. He decided that the government should build special roads called autobahns and mass produce a car for the people or the Volkswagen. He set limits on the car that would have to be met. It would have to go 62 mph, get 42 miles to the gallon, have an air cooled engine, be able to carry 2 adults and 3 children, and cost no more than £86. He gave Ferdinand Porsche the task of designing the car within 10 months. Porsche came up with the car and originally called it the Type 60. Hitler then renamed it the Beetle. Supposedly it was because Hitler said you have to look to nature to find out what is streamlining.
In the 50s car buyers became more demanding so VW decided to come out with a new car they classified as an “image” car. They felt that the two models they had at the time, the Beetle and the Bus, were so called “ugly” cars. They ended up getting a design from Chrysler that never got produced and combined it with the Beetle floorplan and the Karmann Ghia was born

EOC Week 9 - McDonalds $10 Burger

EOC Week 8 - My USP Compared To 3 Others

Rhythm is for the man that knows who he is and is proud to be himself. He is one with the world and follows his heart....the Rhythm of his heart.

Here I have listed three fragrances that I found actually target a similar type of man that mine will.


Davidoff – Cool Water

http://www.zinodavidoff.com/fragrances/main.php?lang=en%23/coolwater/coolwater/fragrance/

Davidoff invites men to embrace the power of the ocean for an intense experience of living. Embrace the power of cool.

Designed for the modern man. Fresh, masculine and independent.

Hugo Boss – HUGO Man

http://www.hugo.com/male

HUGO Man fragrance is for men who want to live their life on their own terms. They are true originals, believing that rules are made to be challenged and personal potential should be explored to the max.

HUGO – its just a fragrance. The rest is up to you.

Giorgio Armani – Acqua Di Gio

http://www.giorgioarmanibeauty-usa.com/_us/_en/men/fragrances/acqua-di-gio.aspx

This aquatic, aromatic fragrance opens with a splash of fresh, calabrian bergamot, neroli and green tangerine. Light, aquatic nuances mix with jasmine petal, crisp rock rose, rosemary, fruity persimmon and warm Indonesian patchouli to create a masculine scent that is both fresh and sensual.